Middflow

50 Women 5 months Appeal

The Middflow Project · Direct Support Appeal

50 Women.Five Months.

Menstrual health is not a once-off need. For women facing the cost of menstrual products and everyday personal-care essentials, access has to be consistent. This appeal will help strengthen support for 50 women over five months.

50 womenWomen included in this appeal
5 monthsA sustained period of direct support
R30,000The fundraising target
Why this appeal matters

Periods do not wait for the right conditions.

Menstrual products are recurring essentials. Their cost can place pressure on already stretched household budgets.

When money is tight, women and girls may have to make difficult decisions about which essentials to buy, how long to make products last, or what other household needs must take priority.

Period poverty is not only about whether a product is available. It is also about whether a person can access what they need consistently, with privacy, dignity and choice.

The cost of menstrual products can intersect with the cost of transport, food, toiletries, water and other everyday necessities. These pressures are not experienced in exactly the same way by every woman.

Menstrual health should not become another monthly financial crisis.

Our reason for responding

Middflow’s response starts with listening to women and recognising the circumstances in which they are navigating menstrual health. This appeal is one part of that response: practical, direct support over a defined period.


The intervention

What are we raising funds for?

The 50 Women. Five Months. appeal is a direct-support initiative. It is intended to help women access menstrual products and personal-care essentials across five consecutive months.

01

Menstrual products

Support towards the products women need to manage their periods, with attention to individual circumstances and product needs.

02

Personal-care essentials

Where available funds and assessed needs allow, the appeal will also contribute towards relevant personal-care essentials.

03

Continuity of support

The five-month period recognises that menstrual health needs recur. The intention is to support women beyond a single once-off handover.

Who the appeal is for

Women are not one story.

The women Middflow engages with live in different circumstances, households and communities. Their experiences are not identical, and neither are their needs.

Some are navigating financial pressure. Others face practical barriers to obtaining menstrual products or maintaining access to everyday personal-care essentials.

Middflow is already engaging with and supporting women in different geographical areas. Their experiences and stories are part of the reason this appeal exists.

The appeal is intended to strengthen that existing work and provide a more sustained period of support for the 50 women included in this initiative.

Middflow’s reach
Existing support and engagement areas
Existing support and engagement areas
Schematic provincial representation · Not to scale · No individual locations shown
Beyond one community

Our work already reaches across provincial boundaries.

Middflow is already engaging with and supporting women in different geographical areas. This includes women in KwaZulu-Natal, Gauteng and Mpumalanga, among other areas where we have established connections.

These are not simply locations on a map. They represent women whose experiences Middflow is familiar with and whose circumstances help inform the work.

KwaZulu-NatalGauteng MpumalangaOther areas

The map deliberately avoids naming individual communities or identifying beneficiaries. It communicates the geographical breadth of existing engagement while protecting people’s privacy.

How the support is intended to work

From understanding need to providing support.

The appeal is structured around practical support and responsible use of funds. The approach is designed to connect identified needs with available resources over the five-month period.

STEP 01

Engage

Continue engaging with women and understanding their circumstances and menstrual-health needs.

STEP 02

Plan

Use available information to guide product selection, quantities and practical arrangements for support.

STEP 03

Provide

Coordinate the provision of menstrual products and relevant personal-care essentials to women included in the initiative.

STEP 04

Account

Track the use of funds and document the support provided across the appeal period.

Business & Community Notice

Notice to Businesses in Ekurhuleni

The Middflow Project will be undertaking a business outreach and donation appeal exercise in selected areas of Ekurhuleni, beginning in Boksburg and surrounding areas. We are sharing this notice in advance so that businesses and community members are aware of the initiative and can verify the representatives who may approach them.

Outreach period 9–13 November 2026
Proposed visiting hours 09:00–16:00

Who is The Middflow Project?

The Middflow Project is a South African registered non-profit organisation working to strengthen menstrual-health access. Its work recognises that access involves more than the availability of menstrual products. It also considers the practical circumstances, personal-care needs and everyday barriers that affect women’s ability to manage their menstrual health with dignity.

The organisation was established in 2020 and is registered with the Department of Social Development as an NPO (Registration No. 292-415).

What is the 50 Women. Five Months. appeal?

The appeal is a direct-support initiative intended to strengthen access to menstrual products and personal-care essentials for 50 women over five months.

Fundraising target: R30,000
This represents an average planning allocation of R600 per woman over five months, or approximately R120 per woman per month.

These are planning averages, not fixed cash payments or a guarantee that every woman will receive an identical package. Actual provision will depend on available funds, purchasing costs, individual needs and practical delivery arrangements.

The appeal responds to the recurring cost of menstrual products and everyday personal-care essentials. Its intention is to provide support over time rather than treating menstrual-health needs as a once-off requirement.

Why are we approaching businesses?

Local businesses are important members of the communities in which people live and work. Middflow is inviting businesses to consider whether they are able to contribute towards this defined appeal.

The outreach is an opportunity to explain the initiative, share the fundraising target and invite voluntary financial contributions. Businesses are not being approached because a contribution is expected or required. Participation is entirely voluntary.

We also recognise that businesses have different circumstances and capacities. A contribution should only be made if it is appropriate and manageable for the business concerned.

Who is authorised to approach businesses?

The business outreach is being coordinated by The Middflow Project. Zile Madida, Strategic Commercial Lead, is the designated representative for this appeal.

Any additional person representing the organisation in this exercise must be specifically authorised by The Middflow Project and able to provide confirmation of that authority.

Representatives should be able to identify themselves and explain the purpose of the visit. Businesses are welcome to request identification and written authorisation before engaging or making a contribution.

How can you verify the request?

We encourage businesses and members of the public to verify any approach independently before making a contribution.

You can confirm the appeal and the identity of a representative directly through Middflow’s official communication channels:

  • Visit the official website: www.middflow.org.za
  • Email: hello@middflow.org.za
  • Telephone: +27 60 601 7402
  • Refer to the organisation’s DSD NPO Registration No. 292-415.

The appeal information and contribution options are published on this page. Please use the official contribution channels provided by The Middflow Project.

Cash will be collected at the discretion of The Middflow Project and a receipt shall be provided immediately during business visits. There is no obligation to contribute during a visit, and businesses may take time to verify the information before deciding whether to participate.

Thank you for making space for the conversation.

We appreciate the businesses, community organisations and local representatives who help circulate this notice and make the community aware of the appeal. Whether or not a business is able to contribute, the opportunity to understand the work and verify the request is important.

The Middflow Project
Equity by Design
DSD Registered NPO No. 292-415

hello@middflow.org.za   |   +27 60 601 7402

The funding case

R30,000. Many ways to get there.

The target is built around a five-month support period for 50 women. It does not depend on one large donor or one fixed contribution.

R30,000Total fundraising target
50Women included in the appeal
R600Average five-month planning allocation per woman
R120Average monthly planning allocation per woman

The R30,000 target translates into an average planning allocation of R600 per woman over five months, or approximately R120 per woman per month.

These figures help explain the scale of the appeal. They are planning averages, not fixed cash payments to individual women, guaranteed product quantities or a promise that every person will receive an identical package.

Actual product selection and allocation will depend on available funds, purchasing costs, individual needs and practical delivery considerations.

The R30,000 is the campaign target. Middflow will manage purchasing and practical delivery within the funds raised and report on the support made possible.
One target · Multiple ways to participate

Different contributions. One shared target.

Illustrative combinations that each add up to R30,000.

Number of contributors Contribution per person Total raised
3 peopleR10,000R30,000
6 peopleR5,000R30,000
10 peopleR3,000R30,000
30 peopleR1,000R30,000
60 peopleR500R30,000
100 peopleR300R30,000
300 peopleR100R30,000
1,000 peopleR30R30,000

There is no required contribution amount.

These are possible combinations to show how the R30,000 target could be reached. They are examples, not fundraising tiers, minimums or expectations.

You can contribute any amount that is manageable for you. Contributions can be combined across different amounts. A group of friends, colleagues, family members or a workplace can each contribute what they are comfortable giving.

You do not need to give R300, R500 or R1,000 to participate. A smaller contribution matters too. The objective is R30,000 raised, not R30,000 from one person or one hundred people.

Find the amount that works for you. Different contributions. One shared target. Your contribution can help move it forward.

The people behind the work

Every number has a person behind it.

Middflow’s community stories reflect experiences that inform our work. They help make visible the everyday realities behind menstrual-health access, without reducing women to their circumstances.

Read Their Stories
The Middflow Project

Five months of support. Fifty women. A practical difference.

Menstrual health is part of everyday life. Help us strengthen access to the products and essentials women need, with dignity and continuity.

Contribute to the Appeal